Luke Bryan And Blake Shelton Have A Friendly Rivalry ... "It started with Blake saying to the world that I was just dumb. So, Blake lobbed the first grenade at me, so I'm just going to have to get my artillery together. I think it's all gonna be healthy and friendly, and I mean when the Idol deal went down, Blake sent me a text going, 'Man, so fired up for ya. Nobody deserves a big ole TV opportunity more than you.' But it's all fun and healthy, and you know, Blake and I approach this business very similarly. We love to sing. We love to find great songs, and we love to smile and laugh and care our way through this business."